Roy Morgan Research Community App is an application that collects information on online behaviour from thousands of anonymous users…Roy Morgan Research Community App is an application that collects information on online behaviour from thousands of anonymous users like you. This information is used to help create a more relevant, interesting and entertaining online experience for all Australians.
Just as television ratings identify which programs attract the most viewers, the data collected by the Roy Morgan Research Community App allows us to determine the popularity and importance of different websites and applications.
The data is collected and transmitted anonymously to us by the App ‘in the background’ – we call this ‘passive tracking’. It does not require any further activation on your part.
The Roy Morgan Research Community registration is by invitation only