The Dejargonizer

Download extension

The DejargonizerPeople in marketing sure love their jargon. But for the rest of us, marketing-speak can be off-putting -- an unappetizing alphabet soup of ROIs, CPMs, and ESOVs. So we created The Dejargonizer. It helps marketing newbies (and not-so-newbies) browse the web, jargon-free.

HOW IT WORKS
Download the extension and open up a new web page. If jargon is detected, the words/phrases shake and highlight on the page. Hover over the highlighted jargon to see it's definition in "normal people" terms. It's ON by default and can be turned OFF via the pop-up menu any time.

HELP US HELP YOU
Found a word that needs dejargonizing? Highlight the word/phrase and click the SUBMIT button in the pop-up menu. We'll try and dejargonize it as soon as possible.

Brought to you by Knock Twice and some friends at Google. http://www.thedejargonizer.com